On Purpose: Conversations – Strategy | Before the Message

Most communication problems don’t start with bad messaging.
They start with decisions no one fully made.

This session looks at what happens before the message: when urgency shows up late, ownership is unclear, and communicators are asked to move fast without direction. We’ll talk about why “just communicate it” is often a signal that strategy hasn’t been resolved—and what that costs teams over time.

If you’ve ever been asked to clarify something that wasn’t clear to begin with, this conversation will feel familiar.

Best for:
Communications leaders, HR partners, operations-adjacent teams, and anyone who routinely inherits other people’s urgency.